The 18-minute myth


Speechwriting, Strategy, TED, TEDx

I love a good myth-busting talk. Telling the audience they’re wrong is a sure-fire way to get them to listen.  It plays off two basic human instincts – 1) Not wanting to be wrong about anything, ever (hello, ego!), and simultaneously / paradoxically, 2) Wanting in on a secret. Don’t know what I’m talking about? […]

10 Must-Watch TED Talks


Inspiration, TED

Need a break from writing your own TEDx Talk? Below are 10 of my Favorite TED Talks. Watch them, and you’ll feel inspired & energized! It was hard enough to choose 10 favorites, let alone rank them – eventually, I gave up, and just organized them alphabetically by speaker name. Enjoy! The surprising habits of […]

What’s the Difference Between TED & TEDx?



Did you know that TED & TEDx aren’t the same thing? I’m not a spokesperson for TED; all the answers below can be found on their website ( But hopefully, this post will clear up some confusion. In their own words, “TED is a nonprofit devoted to spreading ideas, usually in the form of short, […]

The Top 7 TEDx Clichés & What To Do Instead

Are you pitching the same idea as everyone else? I’ve reviewed 10,000+ TEDx Speaker Applications. This is your guide to pitching an original talk.